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Andrea Materia (Screenwriter and Producer, Italy)

andrea materiaAndrea Materia, 39, born in Rome, currently strategy and execution consultant for the Italian pubcaster RAI and government media regulatory agencies. Also blogger with extensive social media expertise and a burgeoning TV programming creator/producer. He earned a Law degree with full marks at La Sapienza University in Rome and a Media II Training Programme-supported Master’s degree in Audiovisual Management.

Since 1999 he’s worked both in theatrical/TV marketing (Medusa) and theatrical/TV/radio/digital content production (mostly at RAI), within the corporate world (Fininvest) as well as in a start-up environment (Zero9 Group). He’s been employed since the late 90’s as a strategic consultant and/or project manager for the majority of the incumbents in the Italian media & tlc sector. A pioneer in mobile dating games with record-shattering text-based apps launched in Italy and Spain as back as 2001, Materia has also run two different graphic novels publishing labels, and wrote a feature film distributed by Universal Pictures in Italy in 2004.

Today Materia is mainly known as a renowned industry columnist and analyst. He works for two ongoing e-publications: Next-TV.it (financed by AgCOM/Corecom Lazio) and Oltre La Siepe (financed by Lombardia Film Commission).

Simultaneously, he consults on transmedia issues for the Marketing dept. of RAI.

As a TV writer, producer and host his credits include 500+ live shows broadcast nationwide on RAI TV and Radio RAI and the development of an extremely significant slate of original crossmedia formats, whose ratings proved strong primarily among the 14/35 years old key demographics.

His latest show, Social King, a game show broadcast live on RAI 2 on Saturday and Sunday mornings, was the first in Europe to successfully employ interactive Twitter and Facebook voting for the competing talent, not to mention a previously unheard of user-generated casting system through YouTube. With almost 40K Facebook fans and huge viewers’ engagement, Social King has been by large the most popular Italian daytime TV show for social media users in 2011.

His comprehensive analysis of the online video business scenario, Gli anni della NewTV (The NewTV Age), was recently published under the eBook.it label.